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Article · Finding clients
A one-page website for a solo SEO consultant: what to put on it
One page that tells a business owner who you help, what you do each month and how to reach you. The sections in order, proof that needs no testimonials, Google's guidance on titles and indexing, a copyable outline, and the build on systeme.io's free plan.
The short answer: eight sections, in this order: who you help, the problem, what you do each month, proof you can show, how you work, pricing structure, a short FAQ, and one way to get in touch. Add a descriptive title and a summary meta description, verify the domain in Search Console and check the page in URL Inspection. On systeme.io's free plan (as listed on 29 October 2026), one funnel page or website on your one custom domain covers it; untick "Hide from search engines" and label the badge.
The sections, in order
The page answers four questions in order: is this for me, what would I get, why should I believe it, and what do I do next. Then it asks for one action: book a call or send an email.
| Section | What to write | Leave out |
|---|---|---|
| Who you help | Type of business, area, one "not a fit if" line | "Businesses of all sizes" |
| The problem | One or two sentences in the owner's words | Jargon |
| What you do each month | Deliverables they can count, and the report date | "Full-service SEO" with no list |
| Proof you can show | Sample report outline, hypothetical audit summary, your process, things you wrote | Testimonials you cannot back up |
| How you work | The first 90 days, step by step, and how you communicate | Dates for rankings |
| Pricing structure | Retainer, setup, extra work; a "from" amount only if you choose | Prices tied to promised results |
| FAQ | Five questions you hear on calls | Guarantees |
| Contact or booking | One main action, your email address, a privacy notice link | Competing forms |
The top of the page
SEO for [type of business] in [area]
I do SEO for [type of business] in [area], focused on searches for [the services they sell]. [The problem in the owner's words. Hypothetical example: "Most of our calls come from referrals, and we want more from search."]
Not a fit if [you need results within a month / you want paid ads managed].
[Book a 30-minute call] or email [address].
What you do each month
Each month you get:
- [Number] pages reviewed and improved, chosen with you
- [Number] content briefs or pages written
- A Google Search Console check, with indexing problems fixed or flagged
- A one-page report by [day of the month]: what changed, what I did, what I need from you
Proof without testimonials you cannot back up
Google's page on hiring an SEO tells owners to ask for examples of previous work. Without permission to share client results, you can still show how you work:
- A sample report outline, labeled "sample". The report outline on this site is a starting point.
- A hypothetical audit summary for an invented business, labeled hypothetical: three findings, why each matters, what you would do first.
- Your process, with what the client receives at each step, and things you wrote.
- A real client's words or numbers only with written permission, quoted exactly, with context.
What the FTC says, paraphrased: its Consumer Reviews and Testimonials Rule bans writing, creating or selling fake reviews and testimonials, covers services, and lets courts impose civil penalties for knowing violations. Testimonials you put on your own site count as disseminating them, not just hosting. Its endorsement FAQ says endorsements must reflect honest opinions or experiences, and if you cannot show a client's results are what people generally achieve, the ad must make clear what people can generally expect. Google's hiring page adds: "No one can guarantee a #1 ranking on Google."
A plain-language summary of FTC business guidance, not legal advice. It covers US federal guidance only.
Pricing: structure, and a number only if you choose
No amounts: Monthly retainer for a fixed scope, quoted after a [30]-minute call. Extra work is quoted in writing before it starts.
With a "from" amount: Monthly plans from $[amount] for [your smallest scope]. Your quote depends on [pages, locations, content]. Extra work is quoted in writing before it starts.
Use "from" only for a scope you would sell at that price. The structure is in the proposal template's price section. For a one-off audit at a fixed price, see how to sell a fixed-price SEO audit online.
A short FAQ you can copy
How long until I see results?
It depends on your site, your competitors and how much changes. I tell you what I do in the first 90 days and what you can check each month. I do not promise rankings.
What do I need to give you?
Access to [Google Search Console and your website], about [one hour] in the first month, and quick answers about your services.
Is there a long contract?
[Month to month with [30] days' notice / A [three]-month start, then month to month.]
Who owns the accounts and the work?
[You do. I work in your accounts, and the content is yours.]
What happens on the first call?
I ask about your business and customers, share one or two things I noticed on your site, and we decide whether a proposal makes sense.
For the timing answer, see how long SEO takes.
Contact or booking: one main action
Put the action you want most at the top and the bottom, plus your email address. Under a form, add your reply time ("I reply within [two business days]") and a link to your privacy notice. For a booking page, see a booking page for SEO discovery calls.
A privacy notice before the form goes live
A contact form or booking link collects names and email addresses. Link a short notice near the form and in the footer, matching what you actually do. The FTC's privacy and security page tells businesses to reread their privacy policy and make sure they honor the promises in it.
Privacy notice, short version: [Business name] collects the name, email address and message you send through this page, to reply to you. They are stored in [the platform that runs this form][ and my email inbox]. I do not sell them or add you to a mailing list unless you ask. To see or delete what I hold, email [address]. Updated [date].
A template, not legal advice, based on federal guidance only. Check the rules where you and your visitors are, and update the notice when you add anything that collects data.
Page title and meta description
Google's title link documentation says title links are generated automatically from several sources, including the <title> element, the main visible title and headings such as the h1. Its advice: descriptive and concise, not vague ("Home"), no keyword stuffing or boilerplate, a short brand name at the start or end after a hyphen, colon or pipe, a clear main title on the page, and the page's own language.
Its snippet documentation says snippets come primarily from page content, and Google may use the meta description when it describes the page more accurately than the content alone. Write a short summary, not a keyword list. Neither has a length limit, but both are truncated as needed, typically to fit the device width. Title, meta description and h1 patterns open the outline below.
Make the page indexable, then check it
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Allow search engines on the page
On systeme.io, untick Hide from search engines (see the build steps below); leave any thank-you page hidden. Its SEO help article adds that after you re-enable indexing, you must request indexing in Search Console yourself.
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Add a Domain property in Search Console
Google's help pages say a Domain property covers all subdomains, www and non-www, and http and https, and is verified only with a DNS record at your domain provider. Do not remove the record after verification. A manually added record can take up to two or three days to be served. More in the Search Console setup checklist.
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Inspect the page and request indexing
In URL Inspection, Test live URL checks the page as it is now; Request indexing asks Google to index it. Google says indexing typically takes a day or so but can take much longer, a request does not guarantee inclusion, requests have a daily limit, and repeating one does not speed it up. "URL is on Google" means eligible to appear, not guaranteed. More in confirming a page with URL Inspection.
For one page, a sitemap matters less: Google's recrawl page suggests URL Inspection for a few URLs and a sitemap for many.
A page outline you can copy
Title: SEO for [type of business] in [area] | [Your name]
Meta description: SEO for [type of business] in [area]. Each month: [two deliverables] and a one-page report. Book a [30]-minute call or email [address].
- Heading (h1): SEO for [type of business] in [area]; one sentence on the problem; "not a fit if" line; main button.
- The problem: two or three sentences in the owner's words.
- Each month you get: three to five countable deliverables and the report date.
- How I work: first call, proposal, onboarding, first 90 days, monthly report.
- What you can look at: sample report outline and hypothetical audit summary, each labeled; things you wrote.
- Pricing: structure, with or without a "from" amount.
- FAQ: five questions.
- Contact: main button again, email address, reply time, privacy line.
- Footer: business name, privacy notice, paid-link label for any platform badge.
If this page replaces an existing site on the same domain, read the website redesign SEO checklist first.
Build it on systeme.io's free plan
As listed on systeme.io's pricing page on 29 October 2026:
| Pricing page row | Free | Startup ($17 per month, monthly billing) |
|---|---|---|
| Websites | 1 | 5 |
| Sales funnels | 3 | 10 |
| Sales funnels steps | 15 | 50 |
| Custom domains | 1 | 3 |
| Contacts | 2,000 | 5,000 |
Website or funnel page? systeme.io's help center says a sales funnel suits "a simple website with a limited number of pages (up to 5)". The Websites feature adds a menu and utility pages (login, contact, search). Its sitemap help page says the domain sitemap covers funnels and blogs, with Websites to come in future updates. For one page, a funnel page is the shorter route; choose Websites for its menu and contact page.
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Connect your domain
Profile picture, Settings, Custom Domain, Add domain; enter the domain starting with www and Save. The popup shows two CNAME records. At your DNS host, create one named
wwwwith the first target, and one with the long underscore-prefixed name and the second value. The help article says approval can take a few hours and records 24 to 48 hours to propagate; check the full CNAME name in a public DNS lookup tool.For the bare domain, forward domain.com to www.domain.com at your host; the article says that usually works only over HTTP, so share the www address. If the host reports a conflicting record, ask what it is for before removing it. A domain can be used for only one website: if it already serves another site, it stops being available there.
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Option A: create a website
Sites, Websites, Create: Name, Domain name, Home page URL path, Language, Save. Choose a template or Build from scratch, then Save. Deactivate the Contact Us utility page from its three-dot menu if you do not need it. To serve the homepage at the domain's root: Sites, Websites, three dots, Settings, empty the URL path field, Save.
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Option B: create a one-page funnel
Sites, Sales funnels, Create: Name, Domain, Currency, then Custom, a blank canvas; add the page with + Add step. (Build an Audience instead creates an opt-in and a thank-you page.) To make the page the domain's homepage, empty its URL path field; it saves automatically. URL paths cannot contain uppercase letters. The domain is set under Funnel settings and applies to every page in the funnel.
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Fill in the SEO settings
Funnel page: Edit page, Settings in the left panel, Search Engine Optimization (SEO). The help article says Title shows in the browser tab and Description when the page is shared on social media; it does not say whether Description becomes the meta description. It also says "By default, your pages will be hidden from search engines", so untick Hide from search engines.
Website page: three dots next to the page, Settings, SEO: title, description, a search result preview and an option to hide the page, whose default the help article does not give. Check it.
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Publish, label the badge, then index
The website help article says newly created pages start in Draft; three dots, Publish. On funnel pages, the editor's Settings holds "Display an affiliate badge to earn lifetime commissions", and the help article says Free plan users cannot remove the badge. If it can earn you a commission, add next to it: "The systeme.io badge on this page is a paid link. I may earn a commission if you sign up through it." The FTC's endorsement FAQ says "Paid link" right next to an affiliate link should be adequate. On a website page, check the published page for a badge.
Then open the live page on your domain, view its source to confirm the
<title>and meta description, and run the Search Console steps above.
For the sending domain, email footer and follow-up campaign on the same free account, see Part B of the walkthrough.
Before you share the link
- The first screen says who you help and who it is not for; nothing promises rankings.
- Samples are labeled; client quotes have written permission.
- Title, meta description and h1 match the page; it is not hidden from search engines.
- The privacy notice matches the form; any badge has a paid-link label.
- The domain is verified; URL Inspection shows the live page.
Sources
- Title link sources, title practices, length: Influencing your title links (Google Search Central)
- Snippet sources, meta descriptions, length: Control your snippets (Google Search Central)
- Domain property coverage and verification: Add a website property; keeping the DNS record, two to three days: Verify your site ownership (Search Console Help)
- Live test, request indexing, timing, limits, "on Google": URL Inspection tool (Search Console Help)
- A few URLs or a sitemap, repeated requests: Ask Google to recrawl your URLs (Google Search Central)
- Examples of previous work, no guaranteed #1 ranking: Do you need an SEO? (Google Search Central)
- Fake testimonials, services, your own site, penalties: Consumer Reviews and Testimonials Rule: Questions and Answers (FTC)
- Honest opinions, expected results, paid-link labels: FTC's Endorsement Guides: What People Are Asking (FTC)
- Honoring privacy promises: Privacy and Security (FTC)
- Free and Startup rows, price, FAQ (as listed on 29 October 2026): systeme.io/pricing
- Websites, utility pages, page SEO, Draft: article 4526; funnel or blog: article 1005; funnel types: article 147
- Funnel domain: article 345; URL path: article 322; domain homepage: article 143
- Connecting a domain, timing, root redirect, conflicts: article 135
- SEO section, hidden by default: article 510; sitemap: article 11336; affiliate badge: article 286