Articles
Checklists, templates and decision rules for running client SEO work alone or in a small team. Each article lists the official sources it was checked against.
New here? Start with the guide to monthly client reports.
What each reason in Search Console's Page indexing report means, which need action, what to check, and a line for the client. Plus Validate fix and a copyable email.
What to put on a booking page for SEO discovery calls, a confirmation and reminder email you can copy, a 30-minute call agenda, and the build on systeme.io's free plan.
Build a one-page SEO self-check as a lead magnet: a hypothetical ten-item checklist, an honest opt-in page, double opt-in, file delivery, follow-up, and the setup on systeme.io's free plan.
How to report Search Console's Core Web Vitals status to SEO clients: what the report groups, the three metrics and thresholds, the 28-day validation, missing data, a copyable status table, and what Google says about rankings.
Five copyable follow-up emails for SEO prospects who asked for a checklist, a quote or a call: timing, one purpose per email, what the FTC's CAN-SPAM guide requires, and a free-plan setup in systeme.io.
What each Google Business Profile performance metric counts, in Google's own definitions, how to report it next to Search Console clicks, a monthly table to copy, and how to explain a drop without guessing.
What Google's own documentation says about SEO timing, why it varies, a month-by-month plan of activities a client can check, early Search Console signals, and a kickoff email that promises work, not results.
A method for choosing which keywords to track for each SEO client, when Search Console is enough, and how to split a shared rank-tracking limit across clients.
Step by step in Google Analytics 4: the Organic Search row in Traffic acquisition, organic landing pages, key events, comparisons, the Search Console reports, a monthly table, and why sessions and clicks differ.
A calm diagnostic sequence for a drop in Google rankings or search traffic, based on Google's own guidance, plus a client email template and phrases to avoid.
Set up Google Search Console for client reports: choose the property type, verify, get the right access level, then compare, filter and export data every month.
A first-week checklist for a new SEO retainer client: which Google permission levels to request, what to save on day one, and what to agree at kickoff.
A copyable content brief for client blog posts: goal, reader, search intent, main question, outline, sources, writer and reviewer, internal links, title and description, and what Google's guidance says to avoid.
Pick SEO KPIs with a client: map business outcomes to Search Console and GA4 metrics, use Google's own definitions, and keep vanity numbers out of the goals.
A one-page SEO retainer proposal you can copy: the client's situation, monthly scope, exclusions, access, reporting, a timeline based on Google's guidance, price structure and terms, plus red flags to leave out.
Subject lines, a five-sentence body built on your report outline, what to attach, when to send, and three copyable emails for good, mixed and bad months.
A redesign or migration checklist for a small business site: a redirect map template, a launch-day checklist, what to watch in Search Console, and what Google says about ranking changes.
Turn a crawl and Search Console data into a short SEO audit a client can act on: a summary, ranked fixes with impact, effort, evidence and owner, and a list of what is not a problem.